<object
type="application/x-shockwave-flash" data="flash.swf" width="300px" height="200px" id="FlashMovie">
<param name="movie" value="flash.swf" />
<param name="quality" value="high" />
<param name="swliveconnect" value="true" />
<img src='noflash.gif' alt='nemáte naistalovaný flash' />
</object>